In order to showcase the impressive versatility and array of available premium features found on the 2016 Honda Pilot, the brand has released a new marketing campaign featuring this all-new model. Through this extensive campaign, the brand will be releasing a series of TV, digital and print advertising spots that focus on the upgraded features and capabilities of the 2016 Pilot. Two new TV spots for the campaign have already been released to television and on the official Honda youTube page.
“The campaign leverages the Pilot’s strengths with two impactful spots, showing that the Pilot is ‘Ready for Anything.’ With its all-new styling, premium technology, and adaptability, it’s the perfect vehicle for everyone,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc.
The first video for the campaign is called “The Incredible Pilot Elite” and it focuses on the impressive versatility of the 2016 Pilot by showing the vehicle put through a variety of different situations and highlighting how its handles each scenario. This advertisement is the centerpiece for the entire campaign as it highlights all of the aspects of this model that make it ideal for families.
The Incredible Elite:
The second video is called “Even Better” and it features family driving home in the 2016 Pilot after a day out. The ride initially begins quiet, but then the family launched into an impromptu sing-along of the song “Buddy Holly” by Weezer. This new spot has been designed to capture the attention of kids and parents alike by featuring a song that parents will recognize and that kids will find catchy.
Even Better:
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