Short Film “Paper” Tells Story Of Honda’s Innovative History

 
‘The Power of Dreams” has been the official Honda motto for some time, and the brand has truly made an effort to build their image around the promise of a brighter tomorrow with the help of the dreamers and thinkers of today. Through a series of impressive and innovative new technologies released over the years, the brand has actually been living this motto since the brand was first established by founder Soichiro Honda. In fact, his start was formed by this motto when he sought to power his wife’s bicycle using a radio generator. Since that first inspired dream, the brand has gone on to create more and more impressive advancements including the HondaJet, Indy Racing cars, and ASIMO.

In order to showcase some of the top moments in the last six decades of the Honda corporation’s history, the brand created a unique short film. This film is called “Paper” and it tells the Hond history in the style of a flip book using thousands of hand-drawn color illustrations created by numerous artists.

“The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way,” said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. “This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda’s innovative nature and respect for personal achievement and contributions.”

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