Honda has teamed up with the popular boy band One Direction in order to create a new advertisement for the brand’s spectacular Honda Stage. As the headliners of the Honda Stage 2015 Honda Civic Tour, One Direction starred alongside the 2016 Honda Civic in a humorous new advertisement that demonstrates some of the most impressive capabilities of this all-new model. Throughout the spot, we see the members of the band testing out this model and all its various components before giving it their official seal of approval.
“Honda Stage has enabled us to join forces with one of the most popular music groups in the world, One Direction, to help launch our all-new 10th-Generation Civic to a new generation of buyers,” said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. “Honda Stage really is the culmination of our deep rooted history in music, starting with Civic Tour 15 years ago, and now comes full circle with a fun brand campaign introducing the exciting 2016 Civic.”
The release of this new spot also coincides with the release of One Direction’s 5th album, Made In The A.M.
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