2016 HR-V Crossover Shows Us How to Advertise Correctly

Give and Take:
 

 
 
Great Thinking Inside:
 

 
Lining up with the kickoff of the 2016 Honda HR-V Crossover, Honda is beginning an advertising campaign that depicts the history of the brand’s innovation leading up to the 2016 HR-V.

The advertising campaign is comprised of two different TV approaches “Give and Take” and “Great Thinking Inside”. “Give and Take” is a campaign depicting people’s faces being contorted in a variety of areas to show how hard it is to get everything exactly how you want it. The HR-V has found the perfect no-exceptions vehicle where everything is the way it should be.

“Great Thinking Inside” focuses on the nostalgic side of long time Honda owners. Featuring models like the prelude, del sol, Element, and more, each model appears to come out of the car before it, depicting how each good idea seems to come from the previous one. All leading up to the HR-V Crossover. Paired with Sammy Davis Jr.’s “Gonna Build A Mountain” the feeling of nostalgia is only heightened.

“The versatility, sleek design and advanced technology of the all-new HR-V Crossover provides a multi-dimensional element that will appeal to a variety of people,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc. “The vehicles in ‘Great Thinking Inside’ are iconic Honda models that demonstrate our evolution of thinking, while ‘Give and Take’ illustrates our dedication to innovations, and we’re proud to continue this track record with the all-new HR-V.”

The campaign will combine a variety of advertising forms making use of everything from TV, to magazine insertions, to homepage spreads on yahoo and youtube. Where so many advertising campaigns have gone wrong, the HR-V manages to execute it perfectly.

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