Honda Signs Multi-Year Contract with ESPN

Honda will now be providing the soundtrack to the 2014 college football season through its all-new Honda Stage Platform. The brand recently signed a multi-year agreement with ESPN to launch this new marketing campaign.  In doing so, Honda is attempting to years a new younger audience by integrating themselves into this popular sport season.

Throughout the 2014 season, Honda will be seen Honda will appear as part of a musical montage played during halftime games on Saturday afternoon games on ABC, serve as presenting sponsor for the “Helmet Stickers” segment on ESPN2 and display custom content on the SportsCenter 8am segment.

“ESPN college football is among the most-watched live television programs and represents a great opportunity to leverage our investment in music and sports to connect the Honda brand with an engaged audience of young and active viewers while showcasing the latest Honda vehicle offerings, including the all-new 2015 Honda Fit,” said Tom Peyton, assistant vice president of marketing, American Honda Motor Co., Inc. “ESPN pioneered the integration of music into sports programming and the addition of exclusive Honda Stage performance music to its college football line-up allows Honda the opportunity to connect with an expanded audience and introduce them to new music through our online platform.”

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