Honda Teams With DreamWorks Animation At CES

Honda has teamed up with a slightly unexpected partner for their newest project. That partner is DreamWorks Animation and the project is augmented and virtual reality content with a solutions test bed for the in-vehicle experience. Proof of concept will be demonstrated at this weekend’s Consumer Electronics Show. Guests will be able to test out the new technology and experience the Honda Dream Drive prototype at the Honda booth.

“Entertainment in the car is rapidly changing as consumers rely more and more on personal devices and Honda sees new opportunities to create unique experiences for our customers,” said John Moon, Developer Relations Lead at Honda Developer Studio. “The collaboration with DreamWorks enables Honda to enhance the in-vehicle experience through new ways of delivering information and entertainment.”

The new software development kit will “fuse live telematics data to feed in-vehicle entertainment, education and information applications that are contextually synchronized with the motion of the vehicle in real-time” giving users a very unique experience.

“We see the cabin of an automobile as an untapped platform for delivering entertaining and educational experiences to consumers,” said DreamWorks Animation’s Chief Animation Technology Officer Jeff Wike. “Working with Honda has enabled us to bring our collective talent together to explore and identify opportunities in adapting and creating new forms of consumer engagement.”

“Honda Teams With DreamWorks Animation to Create Virtual Reality “Honda Dream Drive” Experience.” Honda Newsroom. Honda, 4 Jan. 2017. Web. 05 Jan. 2017.

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