Two different 2015 Brand Image Awards have been presented to Honda by Kelley Blue Book (KBB.com). The brand received the “Best Overall Brand” for the third year in a row and “Best Value Brand” for the fourth year in a row.
These awards are determined by KBB by monitoring the preferences of car shoppers that visit their site in search of new vehicle information each day. The brand/model loyalty and familiarity of these shoppers are monitored through the KBB Market Intelligence Brand Watch Study and the information is then used to determine the winners of the annual Brand Image Awards.
“These awards from KBB.com demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand,” said Jeff Conrad, Honda division senior vice president and general manager at American Honda Motor Co., Inc. “We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road.”
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