Honda Wins Fifth Consecutive Brand Image Award

For the fifth consecutive year Honda has been recognized in the Kelley Blue Book Brand Image Study as the “Best Value Brand”. The 2016 Brand Image Awards*were decided by data collected in the Kelley Blue Book Strategic Insights’ Brand Watch study. This study tracks the habits of the more than 12,000 new vehicle shoppers that visit KBB.com each year providing a look into what factors they feel are the most important in making a purchase decision along with brand/model loyalty amongst consumers.

“This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda.

* 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

“Honda Named ‘Best Value Brand’ for Fifth Time in KBB.com’s 2016 Brand Image Awards.” Honda Newsroom. N.p., 22 Mar. 2016. Web. <http://www.hondanews.com/releases/honda-named-best-value-brand-for-fifth-time-in-kbb-com-s-2016-brand-image-awards?page=2>.

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