The Honda brand’s innovative advertisement ‘Paper” has been recognized by One Show at their annual Automobile Advertising of the Year Awards, which were presented at the North American International Auto Show. Each year, One Show presents these awards to companies and brands that they feel have achieved a high level of excellence with their advertisements and global market strategies. For this year’s ceremony, “Paper” received the top honors in the 2016 Broadcast Television category.
This innovative advertisement was filmed by an Academy Award-nominated stop-motion artist and it shows showcases the brand’s journey through a series of hand-drawn illustrations that were created by several different artists. If you have not seen this spot then be sure to check it out above.
“Honda Honored at One Show’s Third Annual Automobile Advertising of the Year Awards, Topping Broadcast TV Category.” Honda Newsroom. N.p., 21 Jan. 2016. Web. 21 Jan. 2016. <http://www.hondanews.com/releases/honda-honored-at-one-show-s-third-annual-automobile-advertising-of-the-year-awards-topping-broadcast-tv-category>.
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