Give and Take:
Great Thinking Inside:
Lining up with the kickoff of the 2016 Honda HR-V Crossover, Honda is beginning an advertising campaign that depicts the history of the brand’s innovation leading up to the 2016 HR-V.
The advertising campaign is comprised of two different TV approaches “Give and Take” and “Great Thinking Inside”. “Give and Take” is a campaign depicting people’s faces being contorted in a variety of areas to show how hard it is to get everything exactly how you want it. The HR-V has found the perfect no-exceptions vehicle where everything is the way it should be.
“Great Thinking Inside” focuses on the nostalgic side of long time Honda owners. Featuring models like the prelude, del sol, Element, and more, each model appears to come out of the car before it, depicting how each good idea seems to come from the previous one. All leading up to the HR-V Crossover. Paired with Sammy Davis Jr.’s “Gonna Build A Mountain” the feeling of nostalgia is only heightened.
“The versatility, sleek design and advanced technology of the all-new HR-V Crossover provides a multi-dimensional element that will appeal to a variety of people,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc. “The vehicles in ‘Great Thinking Inside’ are iconic Honda models that demonstrate our evolution of thinking, while ‘Give and Take’ illustrates our dedication to innovations, and we’re proud to continue this track record with the all-new HR-V.”
The campaign will combine a variety of advertising forms making use of everything from TV, to magazine insertions, to homepage spreads on yahoo and youtube. Where so many advertising campaigns have gone wrong, the HR-V manages to execute it perfectly.
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Parents magazine and Edmunds.com have selected three different Honda models to be included on their list of the 10 Best Family Cars. The three vehicles included to this year’s list are the 2015 Honda Fit, Accord and CR-V, all of which were selected due to their top safety pick and pick + ratings from the Insurance Institute for Highway Safety (IIHS), their impressive performance, availability of family-friendly entertainment and convenience features and affordability.
The 2015 Honda Fit earned an IIHS Top Safety Pick rating and a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) with its Advanced Compatibility Engineering™ (ACE™) body structure. This model offer a small-on-the-outside, big-on-the-inside packaging with features such as the second-row Magic Seat®, Bluetooth® hands-free connectivity and a standard rearview camera.
The 2015 Honda Accord offers impressively efficient powertrains and state-of-the-art technologies such as a standard multi-angle rearview camera and available LaneWatch™ Display. Additionally, this model earned an IIHS Top Safety Pick rating and a 5-Star Overall Vehicle Score from the NHTSA.
The 2015 Honda CR-V contains impressive performance and efficiency capabilities with its new direct-injected EarthDreams™ Technology i-VTEC® engine and continuously variable transmission (CVT). This model also earned a TOP SAFETY PICK+ rating from IIHS with its new Honda Sensing™ safety and driver-assistive features available on the Touring trim.
We carry all three of these impressive models here at D’ELLA Honda of Glens Falls located at 313 Quaker Rd., in Queensbury, NY where we serve customers from Queensbury, Saratoga, Clifton Park and Glens Falls, NY. Stop in and see us here today to learn more about any of these models.
The stylish and efficient 2015 Honda CR-Z is available here at D’ELLA Honda where we serve customers from Queensbury, Saratoga, Clifton Park and Glens Falls, NY. Anyone who is interested in purchasing this vehicle from us should be sure to check out the new Research & Review page on this model that we will be releasing soon. This page will be found under our “Research” tab and will be filled with valuable information to educate interested customers on all of the important facts about this model including performance capabilities, safety features, EPA estimates, MSRP and a breakdown on each of the available trim levels including the standard features for each trim. Take a look through this page as soon as it has been released and then stop by and see us here to take the 2015 CR-Z out for a test drive.
The editors of Cars.com, MotorWeek and USA Today have selected the 2015 Honda CR-V as the winner in their recent Compact SUV Challenge. To be eligible for this challenge, a vehicle had to have a starting MSR of less than $28,000 and an EPA estimate of at least 26 MPG.
A total of seven different vehicles were selected and put through an extensive testing process by the challenge panel that included a mix of real customers and various automotive experts. Overall, the 2015 CR-V was chosen as the winner due to its numerous stylistic upgrades, high fuel efficiency rating, family-friendly technology and performance capabilities.
“The compact SUV segment is among the most competitive in the industry, and we took nothing for granted with the 2015 CR-V,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “The CR-V has been America’s top SUV choice for many years now, and it’s great to see that real-world customers and experts from Cars.com, USA TODAY and “MotorWeek” agree that the 2015 CR-V continues to live up to their high expectations.”
The 2015 Honda CR-V is available here at D’ELLA Honda of Glens Falls for all of our customers from Queensbury, Saratoga, Clifton Park and Glens Falls, NY. Fill out our Online Scheduling Form to set up a test drive with this all-new model today!
1964 Honda S600 Hot rod – Jay Leno’s Garage
On a recent episode of Jay Leno’s Emmy-award winning YouTube Series Jay Leno’s Garage, the car enthusiast and comedian featured a 1964 Honda S600 Hot Rod. In order to properly showcase this unique model, Leno invited the owner of the hot rod Matt Brown onto the show to explain all the details of this hot little car. In the video, we hear Brown explain how he came to own this vehicle and then explain all of the different types of modifications that he made to turn it into the ultimate California Hot Rod car.
After taking a good look at all of the interior and exterior modifications, the two climb in and head off down the road to test of the drivability and power of this car that was built for street driving.
To learn more about this unique model and see its driving ability demonstrated watch the full episode in the video above.
Happy Memorial Day from the Staff at D’ELLA Honda
Happy Memorial Day to all of our loyal customers from Queensbury, Saratoga, Clifton Park and Glens Falls, NY! We hope you have a safe weekend full of family and friends. We would also like to say Thank You to all the men and women who have served our country and protected our freedom. Be sure to come in to D’ELLA Honda before the end of the month to take advantage of our new and used vehicle specials!
Production Starts on 2016 Honda Pilot
Today, over 1,500 Honda Manufacturing of Alabama (HMA) associates celebrated the start of mass production of the redesigned and reimagined 2016 Honda Pilot. The family friendly 8-passenger SUV is slated to go on sale next month at Honda dealerships nationwide.
What makes the Honda Pilot such an important model, is that all three generations have been designed, developed and manufactured in America. For this newest model, Honda left no stone unturned and no stitch untouched. Updates have been made to everything including the powertrain, cabin and technology. Keeping in mind with every change, the people who will be driving it and their comfort.
“Today we celebrate the incredible dedication of our Alabama team to delivering an outstanding new Pilot that will set the course for others to follow,” said Jeff Tomko, president of HMA. “I want to congratulate our associates for their unqualified commitment to building a new Pilot of the highest quality that exceeds the expectations of our customers.”
Since the debut of the first Pilot in 2003, Honda has found new ways to combine the comfort of a smooth ride with an accommodating interior package and overall efficiency that most SUV manufacturers have struggled with.
If you’re as excited about the 2016 Honda Pilot as we are, then keep an eye on our blog for when it reaches our lot here at D’ELLA Honda. You can even fill out our online scheduling form to get the ball rolling on a test drive!
Honda Expands Environmental Leadership Program
Everyone is trying to be more environmentally conscious these days and automotive manufacturers are no different. Creating more eco-efficient cars and encouraging a more overall “Greener” lifestyle throughout dealerships and customers are ways in which the industry is attempting to fight global warming and help preserve our environment for generations to come. For Honda, one of their biggest steps into promoting sustainability was the creation of the Honda Environmental Leadership Program in 2011.
Through this program, dealerships are encouraged to adopt greener habits through energy reduction in areas such as water fixtures, lighting, cooling and heating. In order to assist dealers on ways to accomplish these tasks, Honda created a 93-page “Green Dealer” guide which is available to be downloaded on greendealer.honda.com. This program is completely voluntary, but dealerships that make significant reduction costs do become eligible for a Honda Environmental Leadership Award. Now, Honda has chosen to expand that program in order to include power-equipment dealers, engine distributors, powersports dealers and marine dealers.
We’re pleased to announce the expansion of the Honda Environmental Leadership Program to our powersports dealers,” said Michael Rizner, American Honda Manager of Motorcycle Dealer Development. “Environmental awareness is an important part of being a responsible corporate citizen, and the automobile dealerships who have participated in the program have demonstrated that not only is the program capable of reducing the dealer’s environmental impact but it can also assist in reducing overhead. We’re looking forward to helping more powersports dealerships reduce their environmental footprints by enrolling in this program.”
The recipients of these awards are selected by third-party evaluators in order to offer a score for each dealer based on its eco-friendly upgrades. Their overall score earns them recognition to either the Silver, Gold or Platinum level, with a few select earning “Electric Grid Neutral” status. This means that the energy produced by renewable energy sources is equal to or greater than that what they consume from their local electric utility over a one-year period.
Through this program, over the past three years, sixty-five different automotive dealerships have reduced their energy consumption by at least 10 percent.
Honda Roadside Assistance
When you purchase a new Honda vehicle you will be driving off in a high quality vehicle that will keep you traveling smooth, safe and efficient for years to come. In order to help keep you safe and provide you with peace of mind while on the road, every new Honda model comes with Honda Roadside Assistance. The Roadside Assistance Plan coincides with the vehicle’s 3-year/35,000-mile-warranty, therefore the assistance lasts as long as the warranty. Here we have highlighted some of the key points of the Honda Roadside Assistance Plan but stop by and see us here at D’ELLA Honda for any further questions.
The Roadside Assistance is available 24 hours a day, 7 days a week in order to ensure that you can receive help anytime, anywhere. Some of the services covered under the Honda Roadside Assistance plan include:
- Jump Start
- Flat Tire
- Accident Tow
- Lockout
- Winching
- Mechanical Two
- Fuel Delivery*
The emergency towing is available 24 hours and your vehicle will be towed to the nearest Honda dealer. For lockout services, Honda Roadside Assistance will help you out in the event that your keys are lost, stolen, broken or locked inside you car.
Along with the previously mentioned services, the Honda Roadside Assistance plan also provides Trip Interruption coverage in case mechanical disablement prevents you from reaching your destination. In order to qualify for this coverage, you must become stranded at least 100 miles or more away from your primary residence and the maximum reimbursement is $300 ($100 per three days max). Other services provided through trip interruption include:
- Alternate Transportation, Rental Vehicle**
- Message Relay
- Hotel Reservations**
- Enhanced Directory Assistance
- Airline Information
*Two gallons provided, not to exceed twice in a calendar year. Requires VIN at time of service request
**Any third party costs (such as vehicle rental, taxi, lodging, fl ight fares, etc.) associated with the rendering of the Trip Continuation Services noted with an asterisk (**) above shall be borne by the driver requesting such service.
Honda Graduate Program
College graduation season is upon us as students begin to receive their diplomas and look ahead to the next phase of their lives. No matter what that next step may be, a car is will always come in handy to help get them back and forth to their new job. To help new grads purchase a vehicle, Honda has begun promoting their College Graduate Program. Through this program, recent college graduates who purchase a 2014 or newer Honda will save $500 when they finance or lease through Honda Financial Services.
In addition to the savings, the Honda Graduate Program offers an excellent way to build credit, flexible and competitive lease and finance options and the option to defer the first payment for 90 days.
In order to take advantage of the College Grad Program, new grads must meet the following criteria:
- Have graduated in the past two years or will graduate in the next six months
- Have 5% down
- Have no adverse credit history
- Have proof of employment (or firm commitment from employer)
- Provide Honda dealer with credit and document requirements
To promote the benefits of the Honda Graduate Program, the brand has released a series of videos on their YouTube page features the GradDad as part of the #AskDad campaign. Check out the first video above and check out the rest on their YouTube page.
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