Honda knows that no matter how incredible a vehicle looks or what it comes equipped with that for most drivers, the feeling they get behind the wheel is generally the deciding factor. Knowing this, the brand has worked to design and build vehicles that offer a feeling that stays with them and makes a real impression. This has been cleverly reflected by the brand in a newly released advertisement for the Honda Civic.
In the advertisement above we see the all-new Civic traveling along three different roads but the images have been slowed down. While in slow-motion, Honda engineers are seen working to make the moment perfect by including road splatter, butterflies, birds and more in order to provide the driver with one instant of perfection. The spot ends with the voiceover saying “Some say the most powerful thing you can build is a feeling”.
Check out the video above to see this beautifully executed advertisement and to get an up close look at the new Civic.
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Total April Sales Announced by Honda
Throughout the month of April, Honda Division sales reached a total of 115,194 units according to American Honda Motor Co., Inc. Overall, the impressive sales totals of several of Honda’s most popular models can be attributed to the brand’s monthly success.
Honda Division April Totals:
As society continues to grow and evolve, the future of mobility is constantly changing and adapting, meaning that automakers everywhere are constantly looking to develop new and improved technologies for this ever-changing world. Honda, of course is no exception to this mentality, a fact that was outlined by Honda R&D Americas, Inc. President, Frank Paluch in a keynote speech that he recently delivered at the 2015 SAE World Congress.
In his address, outlined the next 50 years of innovation for Honda and the automotive industry in general. A few of the key innovations that he highlighted include advanced collision mitigation capabilities, vehicle-to-vehicle and vehicle-to-infrastructure connectivity, fuel cell vehicles, high-speed, low-carbon, zero-collision mobility and more.
“Our role as engineers, as an industry, isn’t simply to pursue incremental advances for short-term competitive advantages in sales, or profit or market share,” said Paluch. “Our more enduring challenge is to transform the fundamental nature of the products we make to realize game-changing innovation.”
These are some of the key points he stressed for Honda’s Development Future:
By 2020 – Accidents involving Honda vehicles will be reduced by 50% through an omni-directional safety system connecting vehicles, infrastructure and humans.
By 2030 – All road users including bicyclists, pedestrians and motorcycle riders will be joined through connectivity.
by 2040 – Connectivity will lead to the development of accident-free Honda vehicles.
By 2050 – Relational capabilities and advanced sensing will be used through a network of intelligent, interconnected machines to create a “Cooperative Car Society”.
“Endless Road” Advertisement Features Honda CR-V
A new advertisement called “Endless Road” has been released by Honda featuring the all-new Honda CR-V, the brand’s most advanced ever. In the advertisement, we are given a mesmerizing illusion of the vehicle traveling in circles around the same road again and again. This visual is meant to depict the brand’s mentality that the road to developing the perfect vehicle is never-ending.
See the unique advertisement in the video above and be sure to check back here for more information in the all-new CR-V.
Adding to the ever-growing list of awards and accolades, the Honda Accord Hybrid can now add two-time KBB.com’s 10 Best Green Car to its resume. Giving drivers amazing fuel-economy and sports car-like performance is not an easy feat to manage, but the Accord Hybrid has done it. The technology behind this achievement is a two-motor system from the Honda EarthDreams® Technology powertrain lineup.
The 2015 Honda Accord Hybrid has also been named “Green Car of the Year” by Green Car Journal, and a Best New Car of 2015 by about.com. As for safety awards, this model has a 5-star Overall Vehicle Score from NHTSA and was named a “Top Safety Pick” by the IIHS.
“The Honda Accord is one of the best values in the American auto market, and we expressed our admiration for the model by naming it our Kelley Blue Book Best Buy in the hotly contested midsize car category,” said Jack Nerad, executive market analyst and executive editorial director for Kelley Blue Book’s KBB.com. “So when you take all that goodness — fun-to-drive, great ergonomics and stellar reliability — and add a sophisticated powertrain that has a 50 mpg fuel economy rating, you have a very compelling proposition.”
SNL Cast Members Engage Fans With Honda Vehicles
The 2015 Honda HR-V and the 2016 Honda CR-V will be making appearances in several new episodes of NBCUniversal’s Saturday Night Live show that airs prior to the famous Saturday Night Live show each week. The pre-show was created as a special way to pay tribute to the show’s loyal fanbase who wait in line for days outside of 30 Rock for the chance to obtain tickets to that week’s performance.
Saturday Night Line features several of the show’s fan favorite castmates such as Bobby Moynihan, Kenan Thompson and Aidy Bryant engaging in some impromptu activities with a few lucky fans waiting in line. For a few of the newest episodes, these two Honda models will provide a rolling location as part of an agreement between Honda and NBCUniversal. You can take a look at the video below to see Aidy Bryant engage in some “careoke” with three SNL fans as they sing songs inside the 2015 Honda CR-V.
Careoke:
Honda Manufacturing of Indiana. LLC (HMIN) and its more than 2,000 employees recently celebrated the milestone achievement of the 1 millionth Honda vehicle to be built at their plant. This impressive accomplishment was reached in just over six years as the plant first began producing Honda Vehicles on October 9, 2008 with the building of the Honda Civic.
“We have come a long way from where Honda Manufacturing of Indiana started in 2008 to where we are today,” said Bob Nelson, HMIN president. “Our associates have shown tremendous commitment and dedication to get us to this major milestone and we will continue to work to provide our customers with products of the highest quality. These values and beliefs are at the heart of what makes Honda great.”
Page Released On 2015 Honda Crosstour
D’ELLA Honda of Glens Falls customers living near Glens Falls, Clifton Park, Saratoga or Queensbury, NY interested in the 2015 Honda Crosstour can now check out the full Research & Review page released on this model. Trim level options on this model include EX, EX V-6, EX-L, EX-L V-6 and EX-L V-6 AWD.
A 192 hp 4-Cylinder Aluminum Alloy Engine paired with a 5-Speed Automatic Transmission powers the 2015 Honda Crosstour. EPA estimate for this model is up to 31 MPG highway*.
There are many different safety and convenience features available on this all-new model. A few of these features include Rearview Camera with Guidelines, Daytime Running Lights, Tire Pressure Monitoring System, Power Moonroof, USB Audio Interface, Available Pandora® Compatibility, Available Heated Front Seats and Available Bluetooth® Streaming Audio.
MSRP starts at $27, 530** for the EX, $31,190** for the EX V-6, $31,215** for the EX-L, $33,840** for the EX-L V-6 and $35,290** for the EX-L V-6 AWD.
Set up a test drive of the 2015 Honda Crosstour with D’ELLA Honda of Glens Falls by filling out our online scheduling form.
*Based on 2015 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle.
**MSRP excluding tax, license, registration, $880.00 destination charge and options. Dealer prices may vary.
HondaJet World Tour Set To Start This Month
At the end of the month, Honda Aircraft Company will be embarking on a HondaJet World Tour through thirteen different countries throughout Japan and Europe. During the traveling of the tour, the HondaJet will be truly to the test as it will accumulate over 26,000 nautical miles of flight.
From April 25 – May 5 the HondaJet will be making stops throughout Japan. These stops will include appearances at several different airports including Narita International Airport. These stops will include a combination of static and flight demonstrations in order to fully showcase the capabilities of this all-new light jet.
Once in Europe, the HondaJet will be put on display at the Geneva International Airport from May 19 – May 21 in order to participate in the 15th annual European Business Aviation Convention and Exhibition (EBACE) in Geneva, Switzerland.
“We are excited to bring the HondaJet to EBACE and showcase its performance capabilities in Europe,” said Honda Aircraft Company President and CEO Michimasa Fujino. “The HondaJet has broad appeal in this region with its speed, superior efficiency, and a range that connects most of the major cities in Europe and the United Kingdom.”
Following EBACE, the HondaJet will make stops in six other major countries to conduct more static and flight demonstrations. These countries will include Switzerland (Geneva); U.K. (Farnborough and Birmingham); Belgium (Antwerp); France (Paris); Germany (Munich, Hamburg and Moenchen); and Poland (Warsaw).*
*HondaJet world tour dates are subject to change due to weather and airport availability along the planned flight route.
Honda Monthly Sales Totals
Honda SUVs and Crossovers are leading the brand’s sales according to reports from American Honda Motor Co. The brand recently announced that during March their total sales came to 11,623 units. The big sellers for the month were the CR-V, Pilot and Fit.
“With the best-selling CR-V continuing to set the industry pace for SUVs and a brand-new HR-V and Pilot on the way, we’re in a great position to take advantage of the market shift toward trucks,” said Jeff Conrad, Honda Division senior vice president and general manager. “We’re also pleased with the stellar growth of Fit sales and the continued strength of our entire passenger car lineup.”
Honda March Sales:
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