Honda has announced that the all-new 2017 Honda Ridgeline will make its official commercial debut on the biggest commercial day of the year. This model is set to be the center of a new advertisement that the brand will be airing during the Big Game in the third quarter of Super Bowl 50 which is scheduled to take place on Sun., Feb. 7.
With this new commercial, Honda will return to the Big Game for the first time since 2014 when they debuted their “Hugfest” spot that promoted Honda Safety.
“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. “Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks. The multiplatform approach will enable Ridgeline to come out of the gate strong in 2016.”
Be sure to tune in to check out the Big Game and catch a glimpse at the 2017 Honda Ridgeline which is scheduled to arrive in dealerships sometime during the first half of next year.
“All-New 2017 Honda Ridgeline Pickup to Make Television Debut During Super Bowl 50.” Honda Newsroom. N.p., 18 Dec. 2015. Web. 30 Dec. 2015. <http://www.hondanews.com/releases/all-new-2017-honda-ridgeline-pickup-to-make-television-debut-during-super-bowl-50>.

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