2018 Honda Ridgeline: The Modern Smart Truck

In today’s society, it seems that everyone is constantly connected to their smartphones. Everywhere you go, you will see people glued to their phones and texting, even if they are in the middle of another task, such as driving. The problem is that everyone is so used to constantly being connected that they all believe that they have no problem multitasking while they continue to text. Unfortunately, studies have proven that while 98% of people think they are capable of multitasking, the more confident you are in your ability to multitask the less careful you will be and you will actually end up making more mistakes. Therefore, as part of Distracted Driving Awareness Month, Honda has released a new series of advertisements that help to bring awareness to the dangers of trying to multitask while you are texting. The videos all show individuals trying to carry on simple everyday tasks such as making pancakes, working out, and vacuuming while texting, and in each situation their focus on their phone leads to chaos with their other tasks. The point of these advertisement is to show that if even simple tasks cannot be accomplished while texting, then driving while texting is certainly not something that anyone should be attempting. You can see two of these videos below and visit the official Honda YouTube page to view all six.

Its that time of year again when football fans everywhere begin making plans and placing bets on the outcome of the biggest sporting event of the year. While for many, the Super Bowl may be all about the outcome of the game, it is also synonymous for having some of the most memorable commercials. This year, one of those advertisers will be Honda with their spot “A New Truck to Love” featuring the 2017 Honda Ridgeline pickup. This 60-second spot will air during the third quarter of the game and features the 2017 Ridgeline along with a flock of sheep singing Queen’s “Somebody to Love”. The incorporation of the song is used to demonstrate the first factory truck-bed audio system that is an available feature in the 2017 Ridgeline. This feature allows owners to play music outside of their truck rather than just inside the cabin. "Great Super Bowl spots are entertaining for the fans while communicating an essential value of the product, and we believe our Honda Ridgeline commercial accomplishes both objectives in dramatic fashion," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. "With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle." Tune into the Big Game on Sunday to see this new spot air live or check it out now in the video below! "Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial." Honda Newsroom. N.p., 1 Feb. 2016. Web. 04 Feb. 2016. <http://www.hondanews.com/releases/innovative-2017-honda-ridgeline-pickup-leads-the-flock-in-new-super-bowl-commercial>.

The all-new 2016 Civic is here and it’s been completely reimagined. One of Honda’s latest ads, “The Dreamer”, shows the latest Civic and how it’s sprung from the imagination of its creators. The minutes long piece follows a Civic driving along as flurry of innovations and creations go by around it. Finally stopping at the end with the saying “Direct From our Imagination”. Check out the video to see it for yourself, and stop by to see us at 313 Quaker Road in Queensbury to get behind the wheel and test it for yourself. "The 2016 Honda Civic - "The Dreamer" :60." YouTube. YouTube, 30 Dec. 2015. Web. 04 Jan. 2016.