Blog

Honda wants to celebrate their Summer Sales Event in a big way. They don’t just want you to find the perfect Honda, they want you to fall in love! Their new ad series, “Now Is the Moment” features customers experiencing “love at first sight” with many New Honda Vehicles. It also features a variety of catchy pop songs! "This eye-catching campaign celebrates that moment when a buyer falls for a new Honda, and the Honda brand begins an enduring connection with the customer," said Susie Rossick, Assistant Vice President of Marketing at American Honda Motor Co., Inc. "Ultimately, our goal is to break through the car sales-event clutter and remind people that summer is the best time to get a great deal on a Honda." You can see two of the videos above and make sure to check out the rest on the Official Honda YouTube Page.

America has always celebrated our citizens and historical moments by creating monuments, and Honda wants to continue that tradition. With the incredible deals that are possible this weekend at the Honda Memorial Day Sales Event, Honda wants to celebrating by creating a monument of their own. Watch three brave Honda rock climbers scale a rock wall with pyrotechnics to create America’s newest national monument: Mount Savemore. Check out the full ad above!

In today’s society, it seems that everyone is constantly connected to their smartphones. Everywhere you go, you will see people glued to their phones and texting, even if they are in the middle of another task, such as driving. The problem is that everyone is so used to constantly being connected that they all believe that they have no problem multitasking while they continue to text. Unfortunately, studies have proven that while 98% of people think they are capable of multitasking, the more confident you are in your ability to multitask the less careful you will be and you will actually end up making more mistakes. Therefore, as part of Distracted Driving Awareness Month, Honda has released a new series of advertisements that help to bring awareness to the dangers of trying to multitask while you are texting. The videos all show individuals trying to carry on simple everyday tasks such as making pancakes, working out, and vacuuming while texting, and in each situation their focus on their phone leads to chaos with their other tasks. The point of these advertisement is to show that if even simple tasks cannot be accomplished while texting, then driving while texting is certainly not something that anyone should be attempting. You can see two of these videos below and visit the official Honda YouTube page to view all six.

Its that time of year again when football fans everywhere begin making plans and placing bets on the outcome of the biggest sporting event of the year. While for many, the Super Bowl may be all about the outcome of the game, it is also synonymous for having some of the most memorable commercials. This year, one of those advertisers will be Honda with their spot “A New Truck to Love” featuring the 2017 Honda Ridgeline pickup. This 60-second spot will air during the third quarter of the game and features the 2017 Ridgeline along with a flock of sheep singing Queen’s “Somebody to Love”. The incorporation of the song is used to demonstrate the first factory truck-bed audio system that is an available feature in the 2017 Ridgeline. This feature allows owners to play music outside of their truck rather than just inside the cabin. "Great Super Bowl spots are entertaining for the fans while communicating an essential value of the product, and we believe our Honda Ridgeline commercial accomplishes both objectives in dramatic fashion," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. "With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle." Tune into the Big Game on Sunday to see this new spot air live or check it out now in the video below! "Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial." Honda Newsroom. N.p., 1 Feb. 2016. Web. 04 Feb. 2016. <http://www.hondanews.com/releases/innovative-2017-honda-ridgeline-pickup-leads-the-flock-in-new-super-bowl-commercial>.

The all-new 2016 Civic is here and it’s been completely reimagined. One of Honda’s latest ads, “The Dreamer”, shows the latest Civic and how it’s sprung from the imagination of its creators. The minutes long piece follows a Civic driving along as flurry of innovations and creations go by around it. Finally stopping at the end with the saying “Direct From our Imagination”. Check out the video to see it for yourself, and stop by to see us at 313 Quaker Road in Queensbury to get behind the wheel and test it for yourself. "The 2016 Honda Civic - "The Dreamer" :60." YouTube. YouTube, 30 Dec. 2015. Web. 04 Jan. 2016.

Honda has announced that the all-new 2017 Honda Ridgeline will make its official commercial debut on the biggest commercial day of the year. This model is set to be the center of a new advertisement that the brand will be airing during the Big Game in the third quarter of Super Bowl 50 which is scheduled to take place on Sun., Feb. 7. With this new commercial, Honda will return to the Big Game for the first time since 2014 when they debuted their “Hugfest” spot that promoted Honda Safety. "The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. "Super Bowl 50 is the right time and the right venue to communicate Honda's continued leadership in light trucks. The multiplatform approach will enable Ridgeline to come out of the gate strong in 2016." Be sure to tune in to check out the Big Game and catch a glimpse at the 2017 Honda Ridgeline which is scheduled to arrive in dealerships sometime during the first half of next year. "All-New 2017 Honda Ridgeline Pickup to Make Television Debut During Super Bowl 50." Honda Newsroom. N.p., 18 Dec. 2015. Web. 30 Dec. 2015. < http://www.hondanews.com/releases/all-new-2017-honda-ridgeline-pickup-to-make-television-debut-during-super-bowl-50 >.

Honda has teamed up with the popular boy band One Direction in order to create a new advertisement for the brand’s spectacular Honda Stage. As the headliners of the Honda Stage 2015 Honda Civic Tour, One Direction starred alongside the 2016 Honda Civic in a humorous new advertisement that demonstrates some of the most impressive capabilities of this all-new model. Throughout the spot, we see the members of the band testing out this model and all its various components before giving it their official seal of approval. "Honda Stage has enabled us to join forces with one of the most popular music groups in the world, One Direction, to help launch our all-new 10th-Generation Civic to a new generation of buyers," said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. "Honda Stage really is the culmination of our deep rooted history in music, starting with Civic Tour 15 years ago, and now comes full circle with a fun brand campaign introducing the exciting 2016 Civic." The release of this new spot also coincides with the release of One Direction’s 5th album, Made In The A.M. Source: http://www.hondanews.com/releases/one-direction-tv-spot-for-2016-civic-heralds-next-wave-of-honda-stage-honda-stage-brings-more-original-music-programming-expanded-list-of-digital-and-live-music-experiences

In order to showcase the impressive versatility and array of available premium features found on the 2016 Honda Pilot, the brand has released a new marketing campaign featuring this all-new model. Through this extensive campaign, the brand will be releasing a series of TV, digital and print advertising spots that focus on the upgraded features and capabilities of the 2016 Pilot. Two new TV spots for the campaign have already been released to television and on the official Honda youTube page. "The campaign leverages the Pilot's strengths with two impactful spots, showing that the Pilot is 'Ready for Anything.' With its all-new styling, premium technology, and adaptability, it's the perfect vehicle for everyone," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc. The first video for the campaign is called “The Incredible Pilot Elite” and it focuses on the impressive versatility of the 2016 Pilot by showing the vehicle put through a variety of different situations and highlighting how its handles each scenario. This advertisement is the centerpiece for the entire campaign as it highlights all of the aspects of this model that make it ideal for families. The Incredible Elite: The second video is called “Even Better” and it features family driving home in the 2016 Pilot after a day out. The ride initially begins quiet, but then the family launched into an impromptu sing-along of the song “Buddy Holly” by Weezer. This new spot has been designed to capture the attention of kids and parents alike by featuring a song that parents will recognize and that kids will find catchy. Even Better:

Honda has just put out a new ad for the 2016 Honda Pilot showing just a few of the long list of standard features that come with the vehicle. Including standard features like Bluetooth audio, 26 highway mpg, and a multi-angle rearview camera, the Honda Pilot is well equipped for anyone out there. Watch the video and check it out for yourself. Come into D’ELLA Honda of Glens Falls and see us at 313 Quaker Rd, Queensbury, NY 12804 to check to learn more about the 2016 Honda Pilot.

Honda just released a new ad for the 2016 HR-V Crossover. The ad features pop singer Prince Royce with a pile of gifts. He needs a place to put all the gifts and the 2016 HR-V has plenty of room to fit whatever is needed. To see it for yourself, check out the video. To check out the 2016 HR-V for yourself come into our store at 313 Quaker Rd, Queensbury, NY 12804 and see it for yourself. While you’re here, jump behind the wheel and take a test drive to see just how much you really love the HR-V.

The 2016 Honda HR-V Crossover has officially arrived at Honda dealerships everywhere including D’ELLA Honda of Glens Falls where we serve customers from Queensbury, Saratoga, Clifton Park or Glens Falls, NY. In order to highlight the impressive design and capabilities of this all-new model, the brand has released a series of videos on their YouTube page. We shared a few of them in one of our previous blogs and here we have one of the latest videos in the new series called “Part Beauty Part Beast”. This new 60-second spot features the Lucas Brothers as they discuss the 2016 HR-V and the importance of finding the balance between beauty and power. Throughout the spot we see a number of athletes along with shots of the new HR-V as the duo discusses how to incorporate different personalities and talents into one model or person and how this car is the perfect combination that will fit with all the different sides of you. Check out the video above and stop by and see us here at 313 Quaker Rd in Queensbury, NY to learn more about the 2016 Honda HR-V today!