For the second consecutive year, the Honda Accord has been awarded by IHS Automotive for having the highest Model Loyalty in the Non-Luxury Traditional Mid-Size Car Segment. These awards are based on a detailed review of personal new vehicle registrations from October 1, 2013 - September 30, 2014. IHS Automotive tracks customer loyalty by analyzing shopping behaviors and tracking how often a customers returns to the market to purchase a vehicle of the same make or model as one that they already own. "Customer loyalty is one of the key measurements of product excellence and customer satisfaction," said John Mendel, executive vice president of sales at American Honda Motor Co., Inc. "This recognition from IHS Automotive in the hyper-competitive mid-size segment is further proof that Accord continues to check all the boxes for the American car buyer."
