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The What Makes a Honda is Who Makes a Honda video series highlights Honda employees who exemplify Honda’s belief in the Power of Dreams. The latest installment follows two Honda Research & Development associates who are involved in the Walking Assist Project. Hideaki Takahashi and Kenton Williams have been collaborating to advance a Honda Robotics technology that will help people to walk during physical therapy. While both men come from very different cultures and backgrounds (Takahashi is a native of Japan, while Williams is a MIT graduate from Ohio), their passion over this project has brought them together. Williams remarked that their “shared desire to help people with disabilities transcends any difference.” Both Williams and Takahashi are striving to achieve Honda’s dream of offering the joy of mobility to more people. Takahashi noted, “Walking is the most primitive, fundamental form of mobility. That's why it is important for Honda to continue to work on this product.” "Honda Engineers Are Who Makes a Honda." Honda Newsroom. N.p., 28 Jan. 2016. Web. 29 Jan. 2016. < http://www.hondanews.com/releases/honda-engineers-are-who-makes-a-honda >.

The 2016 Honda Civic Sedan has proven to be at the top of its game when it comes to safety even earning a Top Safety Pick + rating from the Insurance Institute for Highway Safety. Part of what earned this model the rating was its available Collision Mitigation Braking System™ (CMBS) which is part of the Honda Sensing suite of safety and driver-assist technologies. The Honda Sensing™ is available on the LX, EX, EX-T and EX-L trims and comes standard on the Touring trim. This suite is made up of several different advanced safety technologies that are designed to keep you traveling in top safety. Honda has announced that they have released four new videos that each feature one of the technologies that are included in the Honda Sensing™ suite. These videos are each around a minute and a half long and they offer step-by-step descriptions of each of the technologies and their function in the 2016 Honda Civic Sedan. The Four Videos Include: Collision Mitigation Braking System, with Forward Collision Warning (FCW) Lane Keeping Assist (LKAS) Road Departure Mitigation (RDM), with Lane Departure Warning (LDW) Adaptive Cruise Control (ACC) with Low-Speed Follow You can watch all four videos here. "New Videos Demonstrate Benefits of Honda Sensing™ Advanced Safety and Driver-Assistive Technologies in the 2016 Honda Civic." Honda Newsroom. N.p., 21 Jan. 2016. Web. <http://www.hondanews.com/releases/new-videos-demonstrate-benefits-of-honda-sensing-advanced-safety-and-driver-assistive-technologies-in-the-2016-honda-civic>.

The Honda brand’s innovative advertisement ‘Paper” has been recognized by One Show at their annual Automobile Advertising of the Year Awards, which were presented at the North American International Auto Show. Each year, One Show presents these awards to companies and brands that they feel have achieved a high level of excellence with their advertisements and global market strategies. For this year’s ceremony, “Paper” received the top honors in the 2016 Broadcast Television category. This innovative advertisement was filmed by an Academy Award-nominated stop-motion artist and it shows showcases the brand’s journey through a series of hand-drawn illustrations that were created by several different artists. If you have not seen this spot then be sure to check it out above. "Honda Honored at One Show's Third Annual Automobile Advertising of the Year Awards, Topping Broadcast TV Category." Honda Newsroom. N.p., 21 Jan. 2016. Web. 21 Jan. 2016. <http://www.hondanews.com/releases/honda-honored-at-one-show-s-third-annual-automobile-advertising-of-the-year-awards-topping-broadcast-tv-category>.

The 2016 Honda CR-Z will soon be featured in a new Research & Review page that D’ELLA Honda of Glens Falls is going to be releasing to help provide all of our customers with a place where they can read up on all of the facts of this stylish new model. We will announce here as soon as this new page has been released so keep checking back here to find out more.

For the second time, a Honda model has been presented with the North American Car of the Year Award. The first honor came ten years ago when the Ridgeline won in 2006, and now the 2016 Honda Civic is the recipient of this prestigious award. The recipient of this award is decided each year by a group of 53 international automotive journalists from the United States and Canada. The group chooses the winner bases on a variety of factors such as driver satisfaction, innovation, value, design, handling, and safety performance. "The all-new Civic was developed and is built in North America, making this North American Car of the Year win even sweeter," said Jeff Conrad, Honda Division senior vice president and general manager. "Civic is a cornerstone of the Honda lineup, and we're delighted that the automotive press has recognized the new levels of styling, performance, advanced technology, safety and value that characterize the new Civic." The 2016 Honda Civic has been completely redesigned with a new look on both the outside and the inside. This model is also the first compact car in the world to be equipped with Apple CarPlay® and Android Auto™. Additional technologies found in this model include Honda Sensing™ safety and driver-assistive technologies and Honda turbo engine technology. "All-New 2016 Honda Civic Wins "North American Car of the Year" Award." Honda Newsroom. N.p., 11 Jan. 2016. Web. 13 Jan. 2016. <http://www.hondanews.com/releases/all-new-2016-honda-civic-wins-north-american-car-of-the-year-award>.

Honda has announced that they are adding a number of new incentives to their Red Riders Rewards Program for 2016. These changes and improvements will allow for close to $7 million in savings to be available to Honda racers over the next year. This plan has been designed for Honda racers in all fields including supercross, motocross, off-road, road racing, dirt track, trails, and ATV. Throughout this next season, racers will have the opportunity to earn payouts through the program in over 1,300 different events. Honda has even made it easier for participants to collect their payouts through a PayPal payment process. Each participant simply has to link their PayPal account and the payment will be automatically processed once their results are posted to the XTRM Performance Network by a race promoter. "We're very excited that Honda's Red Riders Rewards program is even bigger and better for this year," said Mike Snyder, Senior Manager of Powersports Marketing at American Honda. "We have been working hard to improve our program to better serve privateer pros and amateurs, across all racing organizations. Starting with this weekend's AMA Supercross opener in Anaheim, racers can begin earning awards, and there are many, many other opportunities throughout the year, from Hangtown to Elkhart Lake. Also, the addition of PayPal means that redeeming awards is more convenient and quicker than ever." Additional Highlights For 2016: MotoAmerica: Continued $10K for Superbike wins, all classes paid down to 10th place both days. Arenacross: Increased payouts in all classes. Amateur Motocross: Increased payouts, as well as expanded trackside support at Loretta Lynn's and other select events. AMA Motocross: Increased payouts, paying per moto down to 40th place. AMA Supercross: Increased payouts focused on privateer positions.

The 2016 Honda Civic is here at D’ELLA Honda of Glens Falls and we are excited to announce that we have released a new Research & Review page on this model for all of our customers that live near Queensbury, Saratoga, Clifton Park, and Glens Falls, NY. If you want to learn more about this impressive sedan then you should take a look through this page that contains all of the important facts that we have already researched for you. A few of the standard safety and convenience features that this model is equipped with include Vehicle Stability Assist™ (VSA®) with Traction Control, Engine Immobilizer, Hill Start Assist, Multi-Angle Rearview Camera, Bluetooth® Hands-FreeLink®, Eco Assist™ System, Cruise Control, and Speed-Sensitive Volume Control. A few more features available on the higher trim levels include Pandora® Compatibility, Honda LaneWatch, One-Touch Power Moonroof, Heated Front Seats, Fog Lights, Collision Mitigation Braking System, and Lane Departure warning. Find out even more about the features and capabilities of the 2016 Honda Civic on the full Research & Review page and be sure to take a trip over to 313 Quaker Rd Queensbury, NY 12804 to take it out for a test drive.

The all-new 2016 Civic is here and it’s been completely reimagined. One of Honda’s latest ads, “The Dreamer”, shows the latest Civic and how it’s sprung from the imagination of its creators. The minutes long piece follows a Civic driving along as flurry of innovations and creations go by around it. Finally stopping at the end with the saying “Direct From our Imagination”. Check out the video to see it for yourself, and stop by to see us at 313 Quaker Road in Queensbury to get behind the wheel and test it for yourself. "The 2016 Honda Civic - "The Dreamer" :60." YouTube. YouTube, 30 Dec. 2015. Web. 04 Jan. 2016.

The D’ELLA Honda of Glens Falls team would like to wish all our customers a Happy New Year! You helped us make 2015 a great year and we look forward to working with everyone from Queensbury, Saratoga, Clifton Park and Glens Falls, NY in 2016!

Honda has announced that the all-new 2017 Honda Ridgeline will make its official commercial debut on the biggest commercial day of the year. This model is set to be the center of a new advertisement that the brand will be airing during the Big Game in the third quarter of Super Bowl 50 which is scheduled to take place on Sun., Feb. 7. With this new commercial, Honda will return to the Big Game for the first time since 2014 when they debuted their “Hugfest” spot that promoted Honda Safety. "The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. "Super Bowl 50 is the right time and the right venue to communicate Honda's continued leadership in light trucks. The multiplatform approach will enable Ridgeline to come out of the gate strong in 2016." Be sure to tune in to check out the Big Game and catch a glimpse at the 2017 Honda Ridgeline which is scheduled to arrive in dealerships sometime during the first half of next year. "All-New 2017 Honda Ridgeline Pickup to Make Television Debut During Super Bowl 50." Honda Newsroom. N.p., 18 Dec. 2015. Web. 30 Dec. 2015. < http://www.hondanews.com/releases/all-new-2017-honda-ridgeline-pickup-to-make-television-debut-during-super-bowl-50 >.

Happy Holidays from everyone here at D’ELLA Honda of Glens Falls to each and every one of our customers! We hope to see you again soon once you finish unwrapping all your presents. Don’t forget we are located at 313 Quaker Rd. Queensbury, NY 12804!

Recently, the 2016 Honda CR-V earned a 5-Star rating in the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program. The 5-Star rating is the highest rating that a car can receive, and on top of that, the 2016 CR-V was also given a TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS). "Consumers have made the CR-V America's best-selling SUV for good reason, and this top government safety rating just adds one more appealing and class-leading attribute," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Honda is committed to offering vehicles that deliver advanced safety, fun-to-drive performance and connectivity, with top fuel economy ratings. CR-V is that kind of vehicle." The 2016 CR-V features some of the newest technology available. It uses Honda’s Advanced Compatibility Engineering body, a rearview camera, forward collision warnings and lane departure warnings, to keep passengers as safe as can be. It was also the first Honda vehicle to use Honda Sensing, a new feature that helps avoid accidents, and minimize damage if an accident occurs. With an even longer list of additional features, the 2016 CR-V rightfully earned its award. "2016 Honda CR-V Achieves Highest Overall Score for Collision Safety from the National Highway Traffic Safety         Administration." Honda Newsroom. N.p., 16 Dec. 2015. Web. 22 Dec. 2015.