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Honda knows that the average family spends a large portion of their time in the car. Between pickups and dropoffs for school, sports, clubs, playdates, and family trips, your kids tend to spend several hours a week in transit. Therefore, Honda has decided that the time spent in the car could be used to help inspire kids to become more interested in reading and creativity. That’s why they have released the new Honda Road Readers app to help you provide a better selection of listening options for your travels. This new app will be available for Apple® and Android™ and it will include 10 rotating National Teacher of the Year featured books along with a number of audiobook categories that include fantasy/adventure, mystery, science fiction, and teens. This new app is especially relevant in today’s society where a recent study showed that the majority of parents feel that listening to stories is vital to their child’s cognitive development and developing listening skills. Additionally, in a world that is run by digital screens, it is important to have an entertainment option that does not require the child to be looking at one. "The goal for the Honda Road Readers program is to provide an educational and entertaining alternative to the usual car ride and inspire young listeners to vividly imagine," said Susie Rossick, Assistant Vice President, Honda/Acura Regional Media and Marketing at American Honda Motor Co., Inc. "This effort is a powerful demonstration of our commitment to the brand's 'Power of Dreams' philosophy by encouraging our customers and their families to dream big together." Any Honda owner who is interested in this new app can visit www.hondaroadreaders.com to register and learn more. "New Honda Road Readers Program Designed to Encourage Children to Use Their Imaginations During Drives." Honda Media Newsroom. N.p., 8 Dec. 2015. Web. <http%3A%2F%2F www.hondanews.com%2Freleases%2Fnew-honda-road-readers-program-designed-to-encourage-childrento-use-their-imaginations-during-drives >.

‘The Power of Dreams” has been the official Honda motto for some time, and the brand has truly made an effort to build their image around the promise of a brighter tomorrow with the help of the dreamers and thinkers of today. Through a series of impressive and innovative new technologies released over the years, the brand has actually been living this motto since the brand was first established by founder Soichiro Honda. In fact, his start was formed by this motto when he sought to power his wife’s bicycle using a radio generator. Since that first inspired dream, the brand has gone on to create more and more impressive advancements including the HondaJet, Indy Racing cars, and ASIMO. In order to showcase some of the top moments in the last six decades of the Honda corporation’s history, the brand created a unique short film. This film is called “Paper” and it tells the Hond history in the style of a flip book using thousands of hand-drawn color illustrations created by numerous artists. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions."

As a part of the brand’s partnership with Little League Baseball, Honda is helping to bring their “Power of Dreams” slogan to children everywhere. This goal has been showcased in a new commercial released by the brand called “Swing”. In this new commercial, we see a young boy who is destined to become a major league, player. He is about to step up to bat in his little league uniform as a voiceover says how before the world knew his name, he was just another kid with a dream. Throughout the commercial, we see him in various stages of his career, while ultimately coming back to that one moment at the beginning, where it all started. See the new commercial in the spot above.

Earlier in the month, Honda celebrated a major accomplishment. The company’s largest automobile engine plant throughout the globe, Honda of America Mfg.’s Anna Engine Plant, celebrated its 30th anniversary of producing engines. Since its opening on July 22nd, 1985, the plants has built over 20.1 million engines. Since it first started production with 94 workers, the plant has expanded to 2,800 employees who produce V-6 and four-cylinder engines, as well as a variety of parts used for Honda’s transmissions. Over the course of a year, the plant supplies around 1.16 million engines to assembly plants in Ohio, Indiana, Canada, and the United Kingdom. "Even more critical than the investments Honda has made in new technology is the passion and challenging spirit that our associates bring each day to the task of advancing Honda quality, efficiency and performance for our customers here in North America and around the world," said Paul Dentinger, Anna Engine Plant Manager. "Truly, our associates are powering the future of Honda."

Buzzfeed and Honda recently teamed up to create a fun, interactive road trip quiz that allows you to see what could happen when you hit the road with friends for some summer fun in the all-new Honda HR-V Crossover. With this quiz, you are prompted to enter your name and then the names of three passengers that you wish to accompany you on the trip. Lastly, you must choose the destination of your road trip between the four options of Beach, Mountain, Desert, and City. Once you have input all of the information, the program then generates a fun story incorporating you and your passengers as you are traveling in the HR-V to the destination of your choice. For more than one hilarious tale do the quiz over changing the location and passenger names for different scenarios. Check out the quiz at http://www.buzzfeed.com/hondahrv/what-will-happen-on-your-next-road-trip?b=1#.clZA1QJb1w and then come see us at D’ELLA Honda of Glens Falls where we have the 2016 Honda HR-V available for customers from Queensbury, Saratoga, Clifton Park and Glens Falls, NY. Stop in anytime to take this vehicle out for a test drive and see what it would really be like to go for a road trip in this impressive new model.

Head over to the Honda website today to enter their latest sweepstakes to win the ride of your life in two-seater IndyCar, driven by an IndyCar champion. Entering is free and prizes include round-trip airfare for two people, a $250 American Express gift card, two credentials to one of 12 IndyCar races, a three day and two night stay in a hotel, or a ride like no other in a two-seater IndyCar. One grand-prize winner will win every single one of the prizes listed. To enter simply fill out some basic information on the Honda site. Check out the video above to see highlights from last year’s contest!

Honda is inviting everyone to Vac The Odyssey through their new interactive sweepstakes featuring the innovative new HondaVAC® found in the 2015 Odyssey. This sweepstakes began last month and will run through July 13, 2015, as a way of promoting not only this impressive feature but Little League baseball as well. Every person who participates will be entered to win an all-expense-paid trip to the 2015 Little League Baseball® World Series set to take place from August 29-30, 2015 in South Williamsport, PA. In order to enter, you simply have to visit vactheodyssey.com and fill out the online entry form. While there, you can even play the interactive online game which allows you to see how much of a mess you can clean up in your Odyssey without becoming tangled up in the HondaVAC®.  Once the game ends you can enter your score to the high scorers list. Check out the website today in order to play the game and enter for a chance to win a trip to the 2015 Little League Baseball® World Series. You can also check out the Official Rules of the sweepstakes to learn more.

Earlier this month, Honda introduced two all-new side-by-side models, the 2016 Pioneer 1000 and the 2016 Pioneer 1000-5. Coming with a 6-speed fully automatic Dual Clutch transmission and a wide range of different features, the Pioneer 1000 looks to expand and innovate the capabilities and performance for whatever you’re doing. "We're very excited about the all-new 999cc engine we've developed for these new Pioneers," said Lee Edmunds, Manager of Motorcycle Marketing Communications at American Honda. "We've also added the industry's only fully automatic mechanical transmission—the 6-speed Dual Clutch Transmission. With steel gears, the DCT offers true engine braking, seamless shifting and a smooth, reliable transfer of power." The Pioneer 1000 is backed by an inline, twin-cylinder, Unicam® 999cc engine. On top of that, no side-by-side before it has had a fully automatic 6-speed DCT. Making use of parts from around the globe and built here in the USA, the Pioneer 1000 is the largest in the Pioneer lineup. With five different configurations to choose from features like 14-inch aluminum wheels, four-wheel drive, electric power steering, and many more are all available. With so many options available, there’s a pioneer for anyone.

Give and Take: Great Thinking Inside: Lining up with the kickoff of the 2016 Honda HR-V Crossover, Honda is beginning an advertising campaign that depicts the history of the brand’s innovation leading up to the 2016 HR-V. The advertising campaign is comprised of two different TV approaches “Give and Take” and “Great Thinking Inside”. “Give and Take” is a campaign depicting people’s faces being contorted in a variety of areas to show how hard it is to get everything exactly how you want it. The HR-V has found the perfect no-exceptions vehicle where everything is the way it should be. “Great Thinking Inside” focuses on the nostalgic side of long time Honda owners. Featuring models like the prelude, del sol, Element, and more, each model appears to come out of the car before it, depicting how each good idea seems to come from the previous one. All leading up to the HR-V Crossover. Paired with Sammy Davis Jr.’s “Gonna Build A Mountain” the feeling of nostalgia is only heightened. "The versatility, sleek design and advanced technology of the all-new HR-V Crossover provides a multi-dimensional element that will appeal to a variety of people," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc. "The vehicles in ‘Great Thinking Inside' are iconic Honda models that demonstrate our evolution of thinking, while ‘Give and Take' illustrates our dedication to innovations, and we're proud to continue this track record with the all-new HR-V." The campaign will combine a variety of advertising forms making use of everything from TV, to magazine insertions, to homepage spreads on yahoo and youtube. Where so many advertising campaigns have gone wrong, the HR-V manages to execute it perfectly.

Everyone is trying to be more environmentally conscious these days and automotive manufacturers are no different. Creating more eco-efficient cars and encouraging a more overall “Greener” lifestyle throughout dealerships and customers are ways in which the industry is attempting to fight global warming and help preserve our environment for generations to come. For Honda, one of their biggest steps into promoting sustainability was the creation of the Honda Environmental Leadership Program in 2011. Through this program, dealerships are encouraged to adopt greener habits through energy reduction in areas such as water fixtures, lighting, cooling and heating. In order to assist dealers on ways to accomplish these tasks, Honda created a 93-page “Green Dealer” guide which is available to be downloaded on greendealer.honda.com. This program is completely voluntary, but dealerships that make significant reduction costs do become eligible for a Honda Environmental Leadership Award. Now, Honda has chosen to expand that program in order to include power-equipment dealers, engine distributors, powersports dealers and marine dealers. We're pleased to announce the expansion of the Honda Environmental Leadership Program to our powersports dealers," said Michael Rizner, American Honda Manager of Motorcycle Dealer Development. "Environmental awareness is an important part of being a responsible corporate citizen, and the automobile dealerships who have participated in the program have demonstrated that not only is the program capable of reducing the dealer's environmental impact but it can also assist in reducing overhead. We're looking forward to helping more powersports dealerships reduce their environmental footprints by enrolling in this program." The recipients of these awards are selected by third-party evaluators in order to offer a score for each dealer based on its eco-friendly upgrades.  Their overall score earns them recognition to either the Silver, Gold or Platinum level, with a few select earning “Electric Grid Neutral” status.  This means that the energy produced by renewable energy sources is equal to or greater than that what they consume from their local electric utility over a one-year period. Through this program, over the past three years, sixty-five different automotive dealerships have reduced their energy consumption by at least 10 percent.

Honda knows that no matter how incredible a vehicle looks or what it comes equipped with that for most drivers, the feeling they get behind the wheel is generally the deciding factor. Knowing this, the brand has worked to design and build vehicles that offer a feeling that stays with them and makes a real impression.  This has been cleverly reflected by the brand in a newly released advertisement for the Honda Civic. In the advertisement above we see the all-new Civic traveling along three different roads but the images have been slowed down. While in slow-motion, Honda engineers are seen working to make the moment perfect by including road splatter, butterflies, birds and more in order to provide the driver with one instant of perfection. The spot ends with the voiceover saying “Some say the most powerful thing you can build is a feeling”. Check out the video above to see this beautifully executed advertisement and to get an up close look at the new Civic.

A new advertisement called “Endless Road” has been released by Honda featuring the all-new Honda CR-V, the brand’s most advanced ever. In the advertisement, we are given a mesmerizing illusion of the vehicle traveling in circles around the same road again and again. This visual is meant to depict the brand’s mentality that the road to developing the perfect vehicle is never-ending. See the unique advertisement in the video above and be sure to check back here for more information in the all-new CR-V.